New shows and new video content is available to viewers daily. So the announcement of the new fall schedules is a bit of a non-event. But upfronts are the time sellers can proudly tout their successes and inform us of their strategic direction – where their priorities are for the coming year. Hopefully that includes greater accountability back to the advertisers.

http://strategyonline.ca/2014/07/09/making-the-message-fit-the-medium-2/